April 1, 2016.
In
a shocking announcement out of Starkville this morning, Mississippi
State athletic director Scott Stricklin confirmed that the "M-State"
logo will be used across all sports effective immediately. "It's all
about brand consistency" said Stricklin in the press conference, "We
want people to know who is playing when they turn on their TV." As many
had feared, the change came at the hands of the Bulldogs' apparel
company of 7 years, Adidas.
"I was against the idea at
first. But Adidas really pushed it and eventually convinced me with an
extremely persuasive 2003 Microsoft Powerpoint presentation" said
Stricklin of the motives behind the change, "It all really makes a lot
of sense at Adidas. The goal is to look at a jersey for any sport and
to not be able to tell what sport the jersey is for." This truly does
bring a new meaning to consistency; many saw this coming when Adidas
started taking sleeves off of football jerseys and adding them to
basketball jerseys.
The sport most affected by this
change will be baseball, as the Bulldogs have always used the classic "M
over S" logo in that sport. Starting today however, it too will be
replaced by the "M-State" logo. "I'm expecting a lot of resistance to
this change" admitted Stricklin, "But I think that over time, people
will begin to appreciate the consistency that this change will bring."
The new baseball uniforms will combine several elements
that will make it a hit with those who crave brand consistency. The
pants and shoulders will both be adorned with ribbon stripes,
reminiscent of the infamous football uniforms worn from 2012-2014. "The
ribbon stripes, which will also be returning to the football uniforms
this year, really give you that satisfaction of brand equality",
announced Stricklin. The hat logo is the same one which was
questionably put on the football helmet last year. An alternate hat has
a white front panel; there is also a black hat that goes with a black
alternate jersey.
In
addition, Stricklin said to expect three or four "innovative" Adidas
alternates each year. Lastly, the interlocking logo will not be going
away completely. It will remain on an altered version of the "classic"
cream jerseys, but with a twist. "Instead of an interlocking "MS", we
went with an interlocking "HS", for Hail State" announced Stricklin, "It
falls in line perfectly with our modern branding efforts while
maintaining some tradition."
All
of these changes will take effect immediately, beginning with tonight's
game vs Ole Miss. "This is a huge day in the history of Mississippi
State baseball" said Stricklin in his final statement, "Gone are the
days of boring tradition."
Happy April Fool's everyone
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